Projects Office are currently redeveloping an unloved building into a new workspace for West Ealing.
WORKPLACE / COMMUNITY / STUDIOS / BRANDING / INTERIORS / EVENTS
London Borough of Ealing / Ongoing
Following an invited competitive tender, we were appointed to develop a 1,300m2 hub workspace to build the business and creative communities of West Ealing.
Designed to be an affordable, inclusive working environment, the space will provide practical co-working space at first floor, with a range of desk types, meeting rooms and events spaces. The second floor will provide affordable accommodation for creative practices, with studios, workbenches and associated facilities. A manifesto was co-created with local stakeholders to establish the ethos of the space, and an ongoing engagement process has been a key part of our design process.
The project has demanded a multi-disciplinary approach, including the development of a comprehensive brand (including the name), and a marketing strategy, alongside architectural design. We are working closely with Hawaii Design to create a unique graphic identity, and have devised an events programme to build brand awareness and drive interest amongst potential tenants before the space is open.
Part-funded by the GLA, the project is to be the prototype for a new open workspace model, which can be rolled-out across the borough. As lead designers, we’re consulting and co-ordinating with a wide stakeholder team, including GLA, University of West London, OPEN Ealing, Catalyst Housing and Ealing BID.
The project is currently at Developed Design stage. To find out more, and to see upcoming events, head to www.ealingworks.co.uk