nIKE WOMEN'S RUNNING
We worked closely with creative agency onedotzero to design the presentation space and unique large-scale product displays for Nike's first london-based retailer association meeting.
EXHIBITION / BRAND IDENTITY / RETAIL / SPORTS
Nike retailer association meeting / 2014
Occupying three storeys of a traditional warehouse building, our brief was to design a spatial experience and a series of unique product displays to introduce the latest Nike Women's Running products to an elite group of retailers.
We created a sense of a journey through a series of connected spaces, each of which revealed a new aspect of the range. The products themselves informed the displays, which combined subtle materiality with a pared back sculptural approach to create gallery-type installations.
The monochromatic design, lighting and arrangement led the viewers through the space and added visual excitement to the products without overpowering them.